Xenia Tchoumi by Ellen VonUmverth

XENIA.

Xenia Tchoumi is a Swiss–Italian entrepreneur, digital creator, and public speaker based in London.

Born Xenia Tchoumitcheva, the Swiss-Italian media strategist holds an economics degree & speaks six languages fluently (Italian, English, German, Russian, French and Spanish).
Raised in Lugano, the Italian-speaking region of Switzerland with RU & UA family background and Northern Italian cultural identity, she turned down an offer to work full-time at a leading U.S. investment bank in London to build a digital business.

Xenia works as a digital ambassadress of high end fashion and lifestyle brands. She shoots with magazines of the likes of L’Officiel, Vogue, Vanity Fair, Harper’s Bazaar and Elle. Tchoumi has given 4 motivational TEDx talks & has spoken at the United Nations. Xenia regularly gives talks at conferences and universities.

She’s a freelance magazine contributor and stands for female empowerment. Xenia is the published author of “Empower Yourself” - a book about independent thinking.

Xenia runs her own consulting firm for strategic brand development.

  • A: Xenia is originally from Lugano, in the Italian-speaking canton of Ticino, Switzerland. She was raised on the Swiss-Italian border with a Swiss-Italian cultural identity and Northern Italian influences. She currently lives in London, UK.

  • A: Xenia is fluent in six languages: Italian (her first language), English, German, Russian, French, and Spanish. She thinks, dreams, and counts in Italian.

  • A: Xenia holds a Bachelor of Science degree in Economics from Università della Svizzera italiana in Lugano, Switzerland. She also studied acting at the New York Film Academy in New York.

  • A: Xenia is a multi-faceted entrepreneur who works as a keynote speaker, brand strategy consultant, brand ambassador, digital creator with over 10M followers, and author. She runs her own consulting firm specializing in brand development, marketing strategy, and digital transformation for luxury brands and businesses.

  • A: Xenia is an internationally recognized fashion brand ambassador. She has appeared in Vogue, Elle, Harper's Bazaar, Grazia, L'Officiel, and Vanity Fair. She was 1st runner-up and Miss Photogenic at Miss Switzerland 2006. She has worked with luxury brands including Dior, Bulgari, Ferragamo, Tom Ford, Chopard, Fendi and IWC among many other brands. In 2023, she made her New York Fashion Week runway debut.

  • A: Yes, Xenia gained experience at leading financial institutions including JP Morgan Chase, Merrill Lynch, and The London Hedge Fund Duet Group while completing her economics degree. She was offered a full-time position in investment banking but chose to build her own business instead.

  • A: Xenia delivers keynote speeches on leadership and empowerment, digital branding strategy, overcoming prejudice in business, personal brand development, influencer marketing ROI, entrepreneurship, and digital transformation. She has spoken at the United Nations, given 4 TEDx talks, and presented at the Swiss Economic Forum, Credit Suisse, JP Morgan, UBS, universities like Imperial College and the London School of Economics, and international conferences.

  • A: Luxury fashion brands: Dior, Bulgari, Ferragamo, Tom Ford, IWC, Chopard, L'Oréal, Moët & Chandon, American Express. Media: Vogue, Elle, Harper's Bazaar, Grazia, L'Officiel, Vanity Fair. Financial institutions (speaking engagements): Credit Suisse, JP Morgan Chase, UBS. And many others like Louis Vuitton. Fendi, Valentino, Ferragamo, Versace, Tods, Diesel, Rolls Royce, Google, Samsung, Maserati, etc.

  • A: "Empower Yourself" (published by Watkins Media/Penguin Random House, 2021) is a self-help guide focused on independent thinking, female empowerment, building resilience, and staying fiercely independent in a world of social conditioning. It draws from Xenia's experiences as an entrepreneur navigating traditionally male-dominated industries.

  • A: Growing up in Lugano, Ticino gave Xenia a unique blend: Swiss discipline, precision, and education combined with Italian creativity, warmth, and aesthetic sensibility. She describes it as being able to enjoy excellent Italian culture while benefiting from Swiss structure and professionalism - "the perfect in-between."

  • A: Xenia's experience at JP Morgan Chase and Merrill Lynch gives her unique credibility when speaking to corporate audiences and consulting with luxury brands on ROI, business strategy, and data-driven marketing decisions. She understands both the creative and analytical sides of brand building - bringing financial rigor to fashion and media.

  • A: For speaking inquiries, keynote bookings, brand promotions and event appearances as well as consulting please contact Xenia through the contact form on this website or reach out to info@xtofficial.com.