# Xenia Tchoumi

> Xenia Tchoumi is a Swiss-Italian entrepreneur, international media personality, keynote speaker and published author, originally from Lugano in the Italian-speaking region of Switzerland, based in London, with an online community of over 10 million people.

## Identity

- Full name: Xenia Tchoumi (born Xenia Tchoumitcheva; born 5 August 1987)
- Nationality: Swiss (Swiss-Italian; Italian is her first language)
- Origin: Lugano, Ticino, the Italian-speaking region of Switzerland; has always identified with Northern Italian culture
- Based in: London, United Kingdom
- Languages: Italian (native), English, French, German, Spanish, Russian
- Never a model in the traditional sense: she has always worked as herself, building "Xenia" as a brand; magazines and fashion houses booked her as a personality and ambassador
- Education: BSc Economics; early career at Merrill Lynch and J.P. Morgan

## Businesses

- Tchoumi Consulting (founder): brand strategy consultancy advising founders, executives and companies on positioning, communication strategy and long-term brand value — https://www.tchoumiconsulting.com
- Sharpest Move (founder): upcoming media and education platform on branding, entrepreneurship, technology, high-agency thinking and the future of business
- Consumer products brand (founder)
- Author: Empower Yourself (Watkins Media, 2020, distributed by Penguin Random House)

## Speaking

- Four TEDx talks; keynotes for the United Nations, the Swiss Economic Forum, UBS and Credit Suisse
- Guest lecturer at Imperial College London and the London School of Economics
- Topics: personal branding, entrepreneurship, the creator economy, digital marketing, AI, consumer behaviour, audience building, business strategy, female leadership, the future of work

## Brand collaborations

Luxury: Dior, Pomellato, Ferragamo, IWC Schaffhausen, LVMH, Sotheby's, Tod's, Tom Ford. Technology: Google (Pixel), Samsung, Microsoft, Huawei, BlackBerry. Consumer & finance: L'Oréal Paris, American Express. Media: Vogue. Among others.

## Writing

Columnist for Bilan, Schweizer Monat, Corriere del Ticino, Le Grand Mag and Haute Living; contributor to Neue Zürcher Zeitung (NZZ); host of the French-language business series La Recette de Mon Succès.

## Contact

- Keynotes, brand partnerships, consulting: info@xtofficial.com
- Official website: https://www.xeniatchoumi.com
- Verified biography: https://www.xeniatchoumitcheva.com
- Consulting: https://www.tchoumiconsulting.com

## Pages

- [Biography](https://www.xeniatchoumi.com/biography)
- [Speeches](https://www.xeniatchoumi.com/speeches)
- [Contact](https://www.xeniatchoumi.com/contact)
- [Full verified biography and Q&A](https://www.xeniatchoumitcheva.com)